Hey everyone. Welcome back! Approximate read time three minutes.
It has been a while since my last blog post. The reason I haven’t posted in so long is I have just been too busy. I have been riding the wave of my last marketing efforts. I shot 25 videos that I drip fed out across various social channels over a few months. I turned those videos into blogs using the transcription from my subtitles. I put the video’s out on www.youtube.com, the worlds second biggest search engine I might add. And made sure to respond to anyone who commented or showed an interest in my posts.
Not got time to read? Check out the quick video below:
But. I got so busy that I stopped marketing myself. Now it can take 60-90 days for your marketing to really start making an impact so I will start to see a knock on effect. When I start to post again, engagement will be down and I’ll have to start again in a way. Then it will be a couple of months before I am busy again.
So to beat that kind of feast or famine problem that a lot of freelancers and businesses get is that you’ve got to stay consistent with your marketing. I’ve seen a great return from my marketing efforts but unless you keep it up then that work will drop off. Word of mouth will only get you so far.
It’s so important to have a content strategy in place. Plan out what you will post and when. Don’t reach a point where you run out of content and panic stations kick in. We offer subscription packages to our clients. This ensures that they stay on track, they know exactly what they are spending and they can analyse their data to see what people are consuming the most. They can then build on this, strengthen their offering and convert their followers into paying clients.
So for me, I am getting ahead of the curve. Shooting more content and writing more blogs. My authority grows with every piece of content I put out there. Each keyword in these blogs helps to grow my SEO. Google likes my website having activity and will rank me higher for being active.
So that’s all I wanted to say today. It’s about keeping up with your marketing and don’t delay in putting things out there because remember, 60 to 90 days for your marketing to really start taking effect. So just think about that. Maybe you’re sitting on the fence about starting to do something. You might be waiting for everything to be ‘just right’. Well, you will be waiting a while because things will never be perfect. I know people have gone through a lot of changes after COVID and stuff. This is the perfect time. People are consuming more video than ever and paying for online education has gone through the roof!
One of the best quotes I ever heard was “The best time to plant a tree was 20 years ago. The second best time is today.” So that’s it. Get out there. Start marketing and I’ll see you in the next blog.
Thanks for reading!
Gareth Carr
Cinematographer & Photographer based in Sydney, Australia
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Website: https://www.exposedwolf.com
Facebook: https://www.facebook.com/garethcarrvideo
Instagram: https://www.instagram.com/xposedwolf
Linkedin: https://www.linkedin.com/in/exposedwolf/
Exposed Wolf is a video production & photography company based in Sydney, Australia. With over 20 years of industry experience, they can help you with planning, shooting and editing your projects to give you months of powerful content to raise your business and brand.