Hey, everyone, it’s Gareth here from Exposed Wolf. Today, I want to give you some tips on how to get over the nerves of being on camera.
Approximate read time three minutes.
It’s the biggest fear when it comes to shooting video. When my clients get in front of that lens, the nerves kick in and they freeze up. They panic when they see this giant eyeball looking at them. So, I wanted to give you some tips today on how to get over the fear and raise your video marketing game.
So one of the first things you can do to get over the nerves is to put a photo of a loved one above the camera. It could be your partner, your parents or a grandparent etc. Whoever makes you feel happy when you see them. You can then just speak to them first. Don’t hit record yet. Just do your lines a couple of times in a relaxed conversational way. Just sit back, relax, and get used to the script and what you are trying to say.
Then, when you’re ready, you can just drop your eyes down into the lens, hit record and then deliver exactly how you just delivered to them. Just relax. Talk about it. It’s just a casual chat. People buy from people. They don’t want to buy from a robot.
The beauty of shooting video is you have the power of editing to save you! Don’t be disheartened if you need to do a few takes. It’s all about learning. The more you do it the more confidence you will build.
If you follow me on Linkedin, (follow me here), you will see all the video content that I put out there. Now I don’t get that right every time. Believe it or not, I get a lot of outtakes. I know you might find it hard to believe, but it’s true. 🙂 So don’t be afraid that you might fluff your lines or have a coughing fit because with the power editing we can hide all that. We can get around it.
Number two is the more you do it, the fewer nerves you have & the easier it gets. And that’s why I think it’s important to shoot in bulk as well. If you plan to shoot 10 in a day, the first two you might be a little shaky on, but three, four, five, you’ll soon get confident and really start enjoying it. If you start enjoying it then you will procrastinate less.
I’m actually really looking forward to shooting my next batch of content. I have seen a HUGE increase in leads and website visits, all since starting to put out my own video content. It becomes addictive knowing that you can generate leads on autopilot. I have recently been for meetings with new clients and they actually said it feels like they already know me due to seeing my video content. Statistics show that prospects need to spend eight hours with someone before they consider making a purchase. Your videos do the leg work for you. They are spending time with you whilst you are working on other aspects of your business. It’s great!
Thirdly, hire a professional. If you’ve got someone who’s there monitoring you, then they can help ease those nerves as well. I’ve been with some of my clients for over 10 years, and we’ve built up a real friendship over that time. They come back to me time and time again but they know they will be relaxed around me. They understand that I will let them know if something is off. I will direct them back on track in a friendly and encouraging way.
So now when I’m stood there behind the camera, they’re completely at ease, relaxed, confident and enjoying themselves and that translates to the viewer. If they fluff their lines, I’ll point it out. I’ll also let them know if we need to start again or if we can hide it in the edit.
When it’s fun to do and you’re getting something out of it and you’re giving value to people, then it can only be a good thing all around. So no more nerves. Nobody’s judging you. It’s about generating leads on autopilot. It’s about spending time with prospects without psychically being there.
People will respect you for getting on camera. You become the authority in your field and that’s what it’s all about.
Thanks for reading I really appreciate you taking the time to listen to what I have to say.
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